COMM 1150
Introduction to Media Industries and Practices
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In the latter half of the 20th century, working in the media and communication industries referred mainly to working for newspapers, broadcasting stations, film companies, and advertising or PR industries. But with the advance of digital media technologies, old boundaries among the distinctive media sectors are seemingly blurring or even falling apart, while there might also be new types of “media companies.” This course is designed to familiarize students with the evolving realities of the various media industries in Hong Kong, China, and beyond. The overarching questions to be discussed in the class include: How can one characterize the configuration of the contemporary media industries? What are the key trends underlying the transformation of the media industries? What are the implications of these transformations for “media workers”? What does it mean by working as a journalist, a creative content producer, an advertiser, etc. in the contemporary world and in the future? What are the communication practices involved in the various industries? What are the broader social, cultural, and political implications of the transformation of media work and media industries?
In the latter half of the 20th century, working in the media and communication industries referred mainly to working for newspapers, broadcasting stations, film companies, and advertising or PR industries. But with the advance of digital media technologies, old boundaries among the distinctive media sectors are seemingly blurring or even falling apart, while there might also be new types of “media companies.” This course is designed to familiarize students with the evolving realities of the various media industries in Hong Kong, China, and beyond. The overarching questions to be discussed in the class include: How can one characterize the configuration of the contemporary media industries? What are the key trends underlying the transformation of the media industries? What are the implications of these transformations for “media workers”? What does it mean by working as a journalist, a creative content producer, an advertiser, etc. in the contemporary world and in the future? What are the communication practices involved in the various industries? What are the broader social, cultural, and political implications of the transformation of media work and media industries?